About Fulcrum
Fulcrum is an Australian AI-powered SEO and GEO audit platform built for small businesses. We help owners see exactly why their site is invisible to search engines and AI assistants - and we draft the fixes for them.
"Small businesses deserve the same marketing intelligence as the big end of town - without the agency price tag."
I build systems that make businesses run better - operations workflows, SaaS products, the website a customer lands on first. My background is in operations management: removing friction and turning messy manual processes into something repeatable and scalable.
That same instinct led me into SaaS. Fulcrum AI is an autonomous multi-agent marketing platform for Australian small businesses - it audits a site across SEO, GEO, competitor positioning and content gaps, then executes: drafting articles, social posts and ad creatives.
If you're an SMB owner trying to get found online, a founder building a solution, or you just want to talk shop - reach out.
What Fulcrum is
Fulcrum runs a complete site audit across seven dimensions - on-page SEO, technical health, GEO / AI-search visibility, competitor positioning, content gaps, social presence, and community footprint - and turns the findings into a ranked list of fixes plus drafted content and ad creatives ready to publish.
Who it's for
Fulcrum is built for Australian small businesses, sole traders, and lean in-house marketing teams that need professional SEO, GEO and creative output without agency-level cost or complexity.
Why it exists
Generative AI is reshaping how customers discover businesses. Most small business sites were built for the SEO playbook of five years ago, and they are quietly being left out of the answers ChatGPT, Perplexity, and Google AI Overviews now generate. Fulcrum exists to close that gap.
Fulcrum exists to give small businesses the kind of SEO, GEO, and competitor intelligence that was previously locked behind expensive agencies - and turn it into clear, ranked, actionable fixes.