TERMS OF SERVICE
Fulcrum AI - Terms of Service Last updated: 3 June 2026
These Terms of Service ("Terms") govern your access to and use of the Fulcrum AI platform, website at fulcrumai.com.au, and related services (together, the "Service"). The Service is operated by Cory Nathan, ABN 20 105 440 978, trading as "Fulcrum AI" ("Fulcrum AI", "we", "us", "our").
By creating an account, subscribing, or otherwise using the Service, you ("you", "your", the "Customer") agree to these Terms. If you are using the Service on behalf of a business, you confirm you have authority to bind that business, and "you" includes that business.
If you do not agree to these Terms, do not use the Service.
1. The Service
1.1 Fulcrum AI is an AI-assisted marketing analysis and content platform. It uses automated agents and third-party AI models to, among other things: audit your website for search-engine optimisation (SEO) and AI-search readiness (GEO), analyse publicly available information about competitors, measure how AI search engines cite your business, and generate draft marketing content (such as articles, social posts and community engagement drafts).
1.2 The Service produces analysis, recommendations and draft content. It does not guarantee any particular marketing, ranking, traffic, citation, revenue or business outcome. Search engines, AI systems and third-party platforms are controlled by third parties, change frequently, and are outside our control.
1.3 Outputs are generated with the assistance of artificial intelligence and may contain errors, omissions or inaccuracies. You are responsible for reviewing all outputs before relying on or publishing them. You should independently verify any factual claim, statistic, legal statement, or competitor comparison before using it publicly.
1.4 We may add, change, suspend or remove features of the Service at any time. We will not materially reduce the core functionality of a paid plan during a billing period you have already paid for without offering you a pro-rata refund or equivalent remedy.
2. Accounts and eligibility
2.1 You must provide accurate account information (including a valid email address) and keep it up to date.
2.2 You are responsible for keeping your login credentials secure and for all activity under your account. Notify us promptly at admin@fulcrumai.com.au if you suspect unauthorised access.
2.3 You must be at least 18 years old and capable of forming a binding contract.
3. Connecting your website and third-party accounts
3.1 To deliver the Service, you authorise us to access and analyse:
- the website(s) and URL(s) you submit, including by automated crawling of publicly accessible pages; and
- any third-party accounts you connect (for example, Google Search Console via OAuth), strictly for the purpose of providing the Service to you.
3.2 You warrant that you own, or are authorised to submit and have us analyse, every website and account you connect to the Service. You must not submit a website or account you do not have the right to have analysed.
3.3 You may disconnect a connected third-party account at any time. Disconnecting may reduce the depth or accuracy of the analysis we can provide.
4. Subscriptions, billing and cancellation
4.1 The Service is offered on a recurring subscription basis. The current plan ("Growth") is AUD $99 per month, billed in advance, unless otherwise stated at the point of sale. Prices are in Australian dollars.
4.2 Payments are processed by Stripe. By subscribing, you authorise us (via Stripe) to charge your payment method on each renewal date until you cancel. You agree to Stripe's terms in respect of payment processing.
4.3 Cancel anytime. You may cancel your subscription at any time through your account billing settings or the Stripe customer portal. Cancellation stops future renewals. Your subscription remains active until the end of the period you have already paid for, after which it will not renew and paid features will become unavailable.
4.4 Unless required by law (see clause 4.5 and the Refund Policy), fees already paid are non-refundable, including for partial months and for periods during which you did not use the Service.
4.5 Nothing in this clause limits your rights under the Australian Consumer Law. See the Refund Policy for how refunds work, including for failures to meet a consumer guarantee.
4.6 We may change subscription pricing on a going-forward basis. We will give you at least 14 days' notice before a price change takes effect, and the change will apply from your next renewal. If you do not accept the new price, you may cancel before it takes effect.
4.7 If a payment fails, we may suspend or downgrade your access until payment is made. We may retry the charge and, after reasonable attempts, treat the subscription as cancelled.
5. Acceptable use
5.1 You must not:
- use the Service for any unlawful, fraudulent, deceptive or misleading purpose;
- submit websites or content that you do not have the right to use, or that infringe a third party's rights;
- use the Service to generate content that is defamatory, harassing, hateful, or that you intend to publish in a way that is misleading or deceptive to consumers;
- attempt to reverse engineer, scrape, resell, or build a competing product from the Service;
- interfere with, overload, or attempt to gain unauthorised access to the Service or its infrastructure; or
- use the Service to violate the terms of any third-party platform (for example, posting in breach of Reddit, X, or other platform rules).
5.2 You are solely responsible for any content you publish using outputs from the Service, and for ensuring it complies with all applicable laws - including the Australian Consumer Law's prohibitions on misleading and deceptive conduct.
6. Intellectual property
6.1 Our IP. We (and our licensors) own all rights in the Service, including its software, agents, design, and underlying methods. These Terms do not transfer any of those rights to you.
6.2 Your content. You retain ownership of the website content, data and materials you submit ("Your Content"). You grant us a non-exclusive licence to use, copy, process and analyse Your Content for the purpose of providing the Service to you.
6.3 Outputs. As between you and us, you own the marketing content and reports generated specifically for you by the Service ("Outputs"), once any applicable fees for the relevant period are paid. You acknowledge that (a) Outputs are generated with AI and may not be unique to you, (b) similar outputs may be generated for other customers, and (c) we make no warranty that Outputs are free of third-party rights - you must review Outputs before use.
6.4 We may use de-identified, aggregated data derived from use of the Service to operate, analyse and improve the Service.
7. Third-party services
7.1 The Service relies on third-party providers, including AI model providers (such as Anthropic and Perplexity), hosting and database providers, payment processors (Stripe), and search/data APIs (such as Google Search Console). Your use of the Service may be subject to those providers' terms, and their availability is outside our control.
7.2 We are not responsible for the acts, omissions, content, or availability of third-party services.
8. Consumer guarantees and liability
8.1 Australian Consumer Law. Our Service comes with guarantees that cannot be excluded under the Australian Consumer Law ("ACL"), including that services will be provided with due care and skill and be reasonably fit for any purpose we have agreed. Nothing in these Terms excludes, restricts or modifies any guarantee, right or remedy you have under the ACL or any other law that cannot lawfully be excluded.
8.2 Limitation where permitted. To the extent we are permitted to limit our liability, and for failure to comply with a consumer guarantee that does not relate to goods of a kind ordinarily acquired for personal, domestic or household use, our liability is limited (at our option) to resupplying the services or paying the cost of having the services resupplied.
8.3 Cap. Subject to clauses 8.1 and 8.2, and to the maximum extent permitted by law, our total aggregate liability to you arising out of or in connection with the Service or these Terms is limited to the total fees you paid us in the three (3) months immediately before the event giving rise to the liability.
8.4 Excluded loss. To the maximum extent permitted by law, we are not liable for any indirect, incidental, special or consequential loss, or for any loss of profit, revenue, business, goodwill, data, or anticipated savings, however caused.
8.5 You acknowledge that the Service provides analysis and draft content only, that outcomes depend on factors outside our control, and that you are responsible for your own marketing, publishing and business decisions.
9. Indemnity
To the maximum extent permitted by law, you indemnify us against claims, losses and costs arising from: (a) Your Content; (b) your publication or use of Outputs; (c) your breach of these Terms; or (d) your submission of a website or account you were not authorised to submit. This clause does not apply to the extent the loss was caused by our breach of these Terms or our negligence.
10. Suspension and termination
10.1 You may stop using the Service and cancel at any time (see clause 4.3).
10.2 We may suspend or terminate your access if you materially breach these Terms, if required by law, or to protect the Service or other users. Where practical and lawful, we will give you notice and an opportunity to remedy.
10.3 On termination, your right to use the Service ends. Clauses that by their nature should survive (including 6, 8, 9, 11 and 12) survive termination.
11. Changes to these Terms
We may update these Terms from time to time. If we make a material change, we will notify you by email or in-app before it takes effect. Continued use of the Service after the effective date means you accept the updated Terms.
12. Governing law
These Terms are governed by the laws of the State of Victoria, Australia. You and we submit to the non-exclusive jurisdiction of the courts of Victoria and the Commonwealth of Australia.
13. Contact
Email: admin@fulcrumai.com.au